If you have ever organized a large event, you know that wristbands
can make a difference with security and sales. It’s easier for staff to
recognize who should and who should not be in the venue, and concession lines
just seem to move along more quickly. If you want to step it up a notch, custom
event wristbands are the way to go! By customizing event wristbands, you can
give security, sales and your brand a real boost.
Custom event wristbands can be
imprinted with unique art or text. Even photographs can be imprinted on custom
event wristbands, so feel free to use your imagination!Here are a few effective
response (QR) codes
The benefits of custom event wristbands are plentiful. Let's talk
security first. Party crashers—nobody likes them. Party crashers are burdensome.
They put a dent in profitability and are a security risk.Custom even wristbands
enable staff toidentify authorized guests and personnel quickly and easily. Coming
in a variety of colors, you can have distinguishing text imprinted, such as
“VIP” or “STAFF.” You can also imprint the date of the event. This is
especially effective if the event has multiple dates—each requiring separate
tickets. With just a quick glance, security staff can identify other staff
members, VIP's and otherticket holders.
Another advantage of custom event
wristbands is that it
helps your security staff spot any fake wristbands. People may get the idea to
go to a party store and purchase generic wristbands in an attempt to get into
an event for free. Custom event wristbands dim that bright idea quickly.
Now, let's talk sales growth. Will alcohol be served? You can
speed up concession stand lines to increase sales if you imprint “Over 21” on
guests who are of legal drinking age. When guests arrive, have greeters check
IDs upon entry. If guest is verified to be age 21 or over, an Over 21 custom
event wristband can be applied to their wrist.
If you would like to provide some incentive for purchases, you can
imprint special offers directly on custom event wristbands, like “2-for-1
sodas” or “buy a t-shirt, get a free cap.” A strong call to action is sure to
Custom event wristbands provide an opportunity to sell advertising
space. Partnering with corporate sponsorsand having their logos imprinted on
custom event wristbands will not only cover the cost, but might also generate
surplus revenue. Let's say you are hosting a post-race nightcelebration for
athletes. You could get sponsorship from a sporting goods store who may want to
have their logo imprinted. Maybe they also want to include a promotion like,
“show us your wristband, get 20% off purchase.” It’s an excellent opportunity
for companies to reach a highly targeted audience.
Last, but not least, custom event wristbands provide a unique way
to heighten brand awareness and build customer loyalty. People tend to wear
their custom event wristbands for days, weeks—event months—after the event is
over. It often brings a smile to their face as they remember the great time
they had your event. Custom event wristbands imprinted with cool logos or
catchy taglineswill catch the eye of friends and strangers alike. Your guests
become a walking, talking mini billboard.
Custom event wristbands can also be a catalyst for social media
activity. Get your guests talking on Facebook or Twitter about the great time they
had at your event. They can “check in” or post photos with their family and
friends. Include a website on the custom event wristband so that guests can
post links directly to the website of your company, products or causes.
Another great promotional idea is imprinting quick response (QR)
codes. These little
two-dimensional barcodes, which can be accessed on-the-go by people with Smart
phones, can contain exclusiveinformation, offers, and freebies. With QR codes
you can offer almost anything from discounted tickets for upcoming events to
buy-one-get-one-free dinners. They can link to anything from a continuously
updated playlist at a DJ night to an updated schedule of seminars at a
tradeshow or all-day conference.
The benefits the custom event wristbands offer seems to be
endless. Not only are they practical, but also fun. It’s hard to beat that combination.
If you are looking for a way to boost sales, security and brand awareness,
custom event wristbands are just the ticket!